Reading an article in the Mudgee Guardian the other day about businesses in Mudgee going online, got us thinking about what it means for consumers interacting with people in businesses both online and offline. Which is more important? Which is more useful? Which is preferable?
It’s our belief that they compliment each other if balanced properly. The idea of having an online presence for your business is to boost your offline presence by getting customers through your door and people talking to you about your product after all. Therefore, we’d say that they’re as important as each other.
There will always be an increasing number of people going online, especially as the population ages, however people will also continue to do business with people offline if that’s what they feel more comfortable doing.
If you look at which method is more preferable to people in the community, it would be fair to say that it depends on the person and the demographic. Some people find it easier to do their search and purchase all online, others do their search online and then go offline to do the final transaction and others prefer to do it all offline.
In our real estate business, we find that the combination works really well. Talking with our fellow Mudgee community members (such as yourselves) online makes it far easier to talk with you offline because we feel like we already know you! To us, that’s the ultimate in online business – getting to know the people of our community, talking with them, answering questions and then meeting them offline at a later stage if they wish to get to know us better or find out more about real estate in Mudgee.